A firm that rents best-in-class equipment to professionals, Loxam wants to win back the number-one market position it historically held. What approach should be adopted to reconquer all of its target professionals?
New claim and brand tagline
A new tagline embodying a new claim – Exigez plus de la location (“Much more than rental”) – underscores the fact that its clients are at the heart of Loxam’s daily work and its development, both in France and the other 20 countries where the rental firm has a presence.
A campaign about roles at Loxam
A BtoB campaign in the trade press, which highlights true stories of Loxam employees involved in current projects, deployed according to the intended business target.
A campaign echoed in a wide array of radio spots broadcast on national stations.