This Michelin entity, which provides a full range of solutions for fleet managers and transport professionals, aims to become a partner of its customers, beyond the tire industry. A true one-stop-partner, expert in the sector!
Publicis LMA has accompanied its client in the transformation of their offer in collaborative mode. Teamwork in close combat & workshops to redefine the positioning and overall message of Michelin solutions.
A “customer centric” communication territory that highlights the modular and full range of services, from vehicle maintenance to driver training session, and to the definition of optimized transport routes.
A MODULAR APPROACH
Enhance and pack the new approach for Michelin solutions, a modular approach that allows customers to build and develop the specific solution adapted to his needs and business stakes. With the “Dedicated Performance System”, the customer, supported by the Michelin solutions experts can compose HIS own solution.
LAUNCH ON SOLUTRANS
For the major transport event in France, Solutrans, Publicis LMA designed an iPad sales support tool to present the new global approach as well as the new solutions. Available in free access on terminals or in demonstration with the sales force of the Michelin group.