Bin your preconceptions about BtoB!
A BtoB consumer is like any other BtoC consumer.
Because all brands have final customers, we have developed know-how, beliefs and a method that freshen up the business.
We are the BtoB communications agency of Publicis Communications France. We rise to the marketing and communications challenges of manufacturers and service companies.
They are facing fragmented targets, international expansion and digitization – never has it been more crucial to put their customer experience at the heart of what they do.
To reconnect industrial and service brands with their “prosumers”, we offer more than communications: we harness data to put our clients center stage, and we build solid brand platforms. Lastly, with boundaries between disciplines growing ever more porous, we advocate intelligence enriched by close, collaborative bonds with our clients..